Are you a “Dead Man Driving?” Find out on this edition of Potty Talk LIVE as Richard shares how you can keep from driving your plumbing business to an early grave.
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3 Golden Nuggets
- Time is Money. Think about all the time involved in doing each job. By the time you drive out to the job, assess the situation, answer their questions; all before you even fix their problem, why give it away for free?
- A Service Fee Provides a Value Statement. By charging a service fee, you’re saying that you’re worth something. That is very important and provides a value statement. ‘Cause if not, then the customer’s gonna think you’re not worth anything.
- Qualifies the Customer; The amount doesn’t really matter. You want to charge enough that it’s not basically free, but not so much that it scares every person way. It’s a great strategy to waive this fee when they opt in for service; but make sure they see that item on the invoice!
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Show Notes
Time is Money
[14:20] You should be charging a service call fee, Stop with the free estimates if you’re serious about growing your plumbing business.
So why charge a service call fee? Time is money. Think about all the time involved in doing each job. By the time you drive out to the job, assess the situation, answer their questions; all before you even fix their problem, why give it away for free?
The takeaway here is that we are selling our time. It’s not about plumbing.
Value Your Time
[18:33] When you sell yourself as the “cheapest plumber in town” or “low price,” what you’re basically saying is, “We pay the customer.” That’s what the customer is thinking. So when you’re willing to drive around town or be at their beck and call for free, you ain’t worth much.
By charging a service fee, you’re saying that you’re worth something. That is very important and provides a value statement. ‘Cause if not, then the customer’s gonna think you’re not worth anything.
Qualify the Right Customer
[24:35] Rather than driving around to every job that calls, charging a service fee determines whether they are an interested, serious customer? Some customers will gladly have you come out and they’ll gladly use up all your time. They don’t care, But you want customers who are serious about getting their day back and value their time and yours.
The amount doesn’t really matter. You want to charge enough that it’s not basically free, but not so much that it scares every person way. It’s a great strategy to waive this fee when they opt in for service; but make sure they see that item on the invoice!
That service call fee is just mainly a qualifier.
Richard’s Call to Action.
If you want to learn more about numbers that matter and how to best run your plumbing business, why not schedule a free 30-min strategy call with us? Let’s talk about your goals and where you want to be this time next year, and we’ll help you create a path to make that happen. Schedule your free strategy call here today!
