In today’s digital age, a strong online presence is vital for your plumbing business. In this third part of our Potty Talk 4-part series “Turning Pipe Dreams Into Reality” Richard will guide you through strategies to unclog the online space, connect with customers, and leverage digital platforms for your plumbing business. Potty Talk #414
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3 Golden Nuggets
- Optimize Your Website
- Be Socially Active
- Mine Your Email List
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Using the Internet to Boost Your Plumbing Business Growth
In today’s digital age, having a strong online presence is crucial for any business, especially your plumbing business. That’s because smartphones are the new phonebook, and your customers are using them to find local services.
So, it’s important for you as a plumbing business owner to have a solid online strategy in place.
To help you with that, here are 3 ways that you can harness the power of the internet to grow your plumbing business.
Utilize Website Optimization
Having a professional website is crucial for any business in today’s digital age. It’s how you make your first impression with potential customers, so it’s important to…
- Make it look professional
- Make it user-friendly
- Have clear calls to action
Your website should include information about your services, contact information, and customer reviews. And most importantly, it needs to be optimized for search engines.
Utilizing SEO helps you pop up to customers in search of plumbers. And the more SEO-friendly your website is, the better your chances are of showing up on search engines such as Google.
That’s why search engine optimization plays a huge role in increasing the overall online presence and visibility of a website. Ultimately, this contributes to your plumbing business’s success in such a competitive digital landscape.
You can also add a blog section to your website. In this section, you can share plumbing tips and advice. This can help make your business seen as an expert in the industry.
But most importantly, it needs to catch your customers’ attention!
Because once a potential customer clicks on your website, you only have a few seconds to either book them or lose them. So, make sure that your website is built correctly so that you book every customer!
Leverage Social Media
Social media is a paramount instrument for businesses to engage with their audience and advertise their offerings.
As a plumbing business owner, you can use social media to…
- Display your projects
- Share feedback from customers
- Interact with potential clients.
But what’s important is that you post the right things! And that means posting what your customers care about, not what others in the plumbing industry would like. Because your audience doesn’t care about shiny water heaters or new faucets!
What they do care about is seeing how clean and professional your plumbing business is. So, post pictures of…
- Your wrapped truck
- Happy customers
- With pets calling them your little helpers.
Because everyone knows the internet sure loves animals!
So focus on posting positive, professional images that help you connect with your audience.
Make Use of Email Marketing
If you’re not using emails to promote your plumbing business, what are you waiting for?
Email marketing is a straightforward strategy that allows you to connect with your target audience and advertise your services, without spending much, if any, money.
By collecting email addresses from your customers, you can send them newsletters, promotions, and updates about your business.
Simply make sure to personalize your emails and provide valuable content to keep your subscribers engaged.
You can also segment your email list to send targeted messages to different groups of customers.
And there you have it, 3 super simple ways to use the power of the internet and boost your plumbing business growth!
Remember, in today’s digital age, businesses thrive on having a strong digital presence.
By creating a professional website that is optimized and investing in SEO, leveraging social media, and utilizing email marketing, you can easily grow your plumbing business and attract more customers.
And if you’re having trouble keeping up with all these trends and changes, don’t worry. The digital age is fast, and it’s not worth wasting too much money trying to understand how it works.
Just get a pro to assist you in creating a successful online plan for your plumbing business!
Richard’s Call to Action
Need a little more help? Why not join the Million Dollar Plumber Success Academy and learn everything you need to know to grow your plumbing business and have a life too–all from the comfort of your home!
