There are many industries where generating quality customer “leads” is vital, and the plumbing world is no exception. Leads, otherwise known as consumers who may be interested in the products or services you offer, are a huge part of business acquisition for many companies, plumbing businesses among them.
At Million Dollar Plumber, we offer a huge range of tips on how to run and grow a plumbing business through our Success Academy, which has helped countless business owners with various areas of business growth. While the precise way you go about generating leads will naturally vary with each business, here are some common and often effective methods that you should be considering within this important area.
The Power of Customer Referrals
One of the strongest sources of leads is referrals from trusted customers. If you’ve completed an excellent job for someone, chances are they will be more than happy to pass your name on. It’s important to remember that getting referrals isn’t just a matter of luck – it’s something that needs to be actively pursued so that new customers can be found through existing customers.
This is an area you should be strongly focusing on as part of your strategy to generate quality leads. Ensure that you are providing an excellent customer service experience, and start asking for referrals at the end of each job – customers may even be willing to leave positive reviews online, which can also help in drawing in more business.
Creating and Managing a Great Website
Speaking of the online realm, it’s vital for any plumbing business to make sure they are creating a great website that clearly illustrates what services they offer and how customers can get in contact with them. The design of the site should be professional, easy-to-navigate, and include an attractive offer page.
A well designed website provides trustworthiness for potential customers, as it portrays you as a legitimate business that offers quality services. It also helps to create additional leads as you can use various SEO and content marketing techniques to ensure your website is easily found on search engine results pages, as well as through social media platforms.
Applying SEO and Other Digital Marketing Concepts
In today’s plumbing industry, more and more clients are searching for their plumbers online. The key is to make sure that you are appearing in the top search engine results through a combination of SEO and content marketing techniques.
By researching what keywords people will be using to search for different services and products, and then including those words in your website’s content, it increases your chances of appearing higher up in relevant searches. This also works across other digital marketing platforms such as social media, where you can target potential customers who may be in your area and have an interest in the services that you offer.
Consider a Lead Generation Service
Depending on the size of your business, you may want to consider partnering with a lead generation service. These services do all the hard work for you when it comes to generating quality leads, and depending on the package that you sign up for, they can provide various levels of assistance.
This is an especially useful option if you feel overwhelmed by all of the different methods discussed above and don’t have the time to dedicate to lead generation. Partnering with a lead generation service can help ensure that your plumbing business is finding new customers on a regular basis, so you can focus more of your energy elsewhere.
Email Campaign Follow-Up Management
Managing your leads is often just as important as generating them in the first place, and email campaigns can be a great way to do this. By using an email service provider, you can quickly and easily design effective follow-up emails that keep your brand top-of-mind for potential customers.
These emails should include useful information about the services that you offer, as well as unique offers that will entice potential customers to contact you. These campaigns can be targeted directly at your leads, helping them understand the value of your services and prompting them to take action that will result in more business for you.
Remain Visible in Offline Advertising
While many of our tips here have involved the digital world, it’s important to remember that you should also be thinking about offline advertising. This can include signage in the local area, as well as advertisements in local newspapers and magazines. You can also look at sponsoring events or special offers in your community – this is especially useful if there are any plumbing-related events happening around you.
Offline techniques such as these can help you to stay visible in the local area, making sure potential customers know about your services and where to find them. It’s also a great way to reinforce any online campaigns you have running, so be sure to take advantage of this powerful method of lead generation if it’s right for your business.
At Million Dollar Plumber, we understand how important lead generation is for any plumbing business. If you need help with any aspect of growing your business, be sure to check out the courses and resources available on our Success Academy – we’re here to help you every step of the way.
