Always Be Recruiting! In this edition of Potty Talk LIVE, Richard is joined by one of the Pros at ApplicantPro, Jessica Giambrone where they discuss why you should always be recruiting for your plumbing business!
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3 Golden Nuggets
- Always be recruiting! You always want to be seen in the marketplace as hiring because good plumbers are harder to get in.
- Good benefits entice plumbing technicians to apply with your company. Hire them based on their character.
- Let the professionals at ApplicantPro take care of your plumber recruitment so you can use your time doing what you really want to do.
Sponsors
- Kick Charge. Kick Charge Creative is the plumbing industry’s leading and most-awarded branding and truck-wrap design agency and has been instrumental in getting plumbers just like you noticed for over 20 years. Kick Charge is offering a $500 rebate for all Potty Talk LIVE listeners.
- Search Kings. Getting your business found online is a challenge and something you don’t want to handle on your own. You need the pros of Search Kings. Search Kings is a digital advertising agency that focuses on lead generation campaigns like plumbing businesses like yours. They know all things Google and make your phone ring. Free demo and special Potty Talk LIVE discount.
Show Notes
Always Be Recruiting!
Always be recruiting. If you take nothing else from me, this is one thing that I hope you remember. Always be recruiting. It’s vital to the success of your plumbing business.
In this episode, Jessica Giambrone with ApplicantPro, joins us to discuss recruiting good plumbers and what those plumbers are looking for in an employer.
[11:55] It’s definitely harder to get applicants in the skills trade industry. Especially during the pandemic. Companies are trying their hardest not to let go of any plumbers cause they know how hard it is to get those skilled plumbers back in. Once they leave, other companies are scooping them up.
So don’t let those good plumbers go, but also always be recruiting. Don’t stop the momentum. Even when hiring is tough or there are fewer people looking, you always want to be seen in the marketplace as hiring.
Character Matters In Plumber Recruitment
I always tell our Million Dollar Plumber clients to hire character, not skill. I assume that if they say they can plumb, they can plumb. It is a bigger deal to get to know what kind of person they are.
[15:00] Assessment testing with ApplicantPro can help you get to know the person on a deeper level without doing the interview upfront. You can get an idea on how candid, trustworthy, responsible, etc. they are.
ApplicantPro also does background checks and drug screening, so you can see criminal history or their driving records. They also verify work history from past employers.
Good Benefits Help with Plumbing Recruitment
[18:01] The biggest thing that a lot of people don’t think about when trying to draw in new talent is advertising paid time off. Your people want paid time off, and you can actually use that as a secret weapon in the war for talent with your competitors. 80% of jobseekers would choose a job with greater benefits than a job with a higher pay scale.
PTO is the easiest, most cost-effective, and greatest perk that can increase the perceived value of your job in comparison to your competitors. It gets your business the biggest bang for your buck because it doesn’t cost you too much yet means the whole world to your plumbing technicians.
This will help you attract people. Be upfront about the time off in your job postings.
Recruit Plumbers and Grow Your Business With ApplicantPro
[29:06] Your time is very valuable, and that’s exactly why ApplicantPro designed their program. They take on the hiring workload for you.
They provide a customized career site that shows all of your available jobs. Then professional writers create the descriptions to be most compelling. They know the keywords to use to tell the story about your company and your culture and why to work for you versus somebody else.
ApplicantPro posts your job to 20+ sites and will even occasionally refresh it so it doesn’t become stale.
Once applicants start coming in, they will do the initial screening, assessment, and even interviews for you to save you time.
The entire process is very strategic. ApplicantPro gets applicants in the door for you!
[37:10] Always be recruiting. Don’t stop. There is no perfect crew and you could be burned at any time. The professionals can handle the recruiting for you to save time so you can spend it doing what you really want.
Richard’s Call to Action.
If you want to learn more about numbers that matter and how to best run your plumbing business, why not schedule a free 30-min strategy call with us? Let’s talk about your goals and where you want to be this time next year, and we’ll help you create a path to make that happen. Schedule your free strategy call here today!
